2015 is all about everyday fashion, whether you are stuck on your home soil or flying the magic carpet over several seas, whether you are authority at work or at home – Miss Chase has come up with hundreds of designs to choose from. It’s been two-and-a-half fashionable years for Miss Chase and for the first time BlabberCat meets the founder Udayan Bubna to talk about the trending brand and decodes their way of coding our wardrobe.
“Miss Chase is inspired UK fashion, it is street style, girls’ night out, season-friendly and lots more put together in one brand. The idea is to give our Indian shoppers easy access to UK fashion without stressing over the availability and budget too much. It’s a notch beyond just party dresses; Miss Chase is a one-stop for recreating your style story and sprinkling the extra needed dazzle,” said Udayan.
Available at all the top e-portals such as Jabong, Amazon, Myntra etc. as well as their exclusive portal www.MissChase.com, Miss Chase boasts a vast collection of bodycon, hi-lo, peplum, midi, curve-skimming jumpsuits among many more. So conjure up the sights, scents and sounds of the London Streets and our country’s high season heat; pale colours are this summer’s mainstay but when hitting any public scene why not make a statement?
BlabberCat’s meow: Sultry red will get you noticed for all the right reasons; coupled with a sequin arm candy and a figure-flattering skirt to create a knockout look. Or add variety and choose from palace blue or dramatic navy and sand dune white apparels and accessories. Go metallic for your next date and then silky after. We loved the night wear collection especially. Channel your inner glamorous diva with statement prints, or embrace your Boho chic all with a soft and feminine flair.
About Miss Chase
Miss Chase is a big data backed private label trendy and young fast fashion brand with high-quality UK fashion catering to the mass market. It sells tops, bottoms, dresses, sleepwear, jewellery, bags, footwear, and accessories. Miss Chase breaks all the rules of this industry and emerges as disruptive: (a) super-fast collection turnover rate (new collection every few weeks), (b) very limited production runs eliminating inventory risk (using data + getting consignment suppliers + testing styles first on select platforms only), (c) being obsessively data driven using technology to manufacture exactly what people are buying, Targeting 15-40 year old females in Tier 1, Tier 2, Tier 3 cities. Our products give the growing middle class in India exactly what they want: high-quality chic European fashion affordable and accessible.
About the promoter
Udayan Bubna is a serial entrepreneur who’s successfully built and scaled multiple enterprises. He has had two exits, the last one to Groupon (NASDAQ: GRPN) and has previously worked at Google. Udayan’s current venture, Miss Chase, is a data driven private label brand operating in the bridge-to-luxury segment targeting women with high-quality fashion. He has an MS and a BS in Industrial and Operations Engineering from University of Michigan, Ann Arbor, and is obsessively passionate about driving forward the digital ecosystem in India.
Web link: www.misschase.com