Astha Modi

Astha Modi has written for esteem publications such as Femina, The Telegraph and Marwar Magazine in the past. She studied journalism and film for three years in UK and started working as a journalist. She is also the Editor-in-Chief at BlabberCat.

articles

Colour Your Own Personality Part 2 | Nouveaau
Colour Your Own Personality Part 2 | Nouveaau

Exclusives | Astha Modi

Nouveaau is one of Kolkata's oldest fashion exhibition that celebrates national and international designers under one roof. We had created a lookbook with our top picks and out of popular demand we are showcasing more looks from the hot-seller labels.

Nouveaau 2018 July edition
Nouveaau 2018 July edition

Exclusives | Astha Modi

Nouveaau 2018 July edition showcases a contemporary and smart formal collection of national level designers under one roof. A biannual fashion popup, comes with a whole new energy and style inspiration this time and we partner with them for online media marketing.

High on July
High on July

Editor's Meow | Astha Modi

It has started already. After a low shopping month, people have started shopping finally. It’s less warmer and people have now realised more than half a month has gone by. We are strategising the big fat fashion exhibition Nouveaau and telling the story of two other luxury brands. After receiving the list of designers participating people really don’t have an excuse to be badly dressed in this city. It’s not a festive collection, so one can expect pret and summer wear.

Makeover of the city's fashion
Makeover of the city's fashion

Features | Astha Modi

BlabberCat is giving a makeover to the city's fashion.

#Runthestreet - A fashion campaign to unveil 'Azariya'
#Runthestreet - A fashion campaign to unveil 'Azariya'

Features | Astha Modi

#Runthestreet is where the influencers who count, take to the streets in trend-defining outfits. They don't discover, but run the best looks spotted outside the shows and stores. The overall trend might have been towards real clothes that are easy to throw on and a way of dialling runway fashion down to the everyday, and not forget about fun, colour and glamour this summer. BlabberCat collaborates with fashion house Azariya to celebrate individuality and style with a multitude of trends that are dying to be worn according to each unique personality. 

MAY-hem
MAY-hem

Editor's Meow | Astha Modi

On one hand its getting unbearably hot and on the other there are unexpected rain showers and thunderstorms. It is not just a month of labour rest but also a month of MAYhem. Watch us roam about the street unveiling new places, announcing new brands and curating new stories in any climate, any situation and all with great hair and shoes.

PRISHO unveils their palate of pastels
PRISHO unveils their palate of pastels

Exclusives | Astha Modi

BlabberCat's tea party for Prisho is nothing less than a visual dream. Scroll through the afternoon spent in royal-tea and imagine being there with us. We unveil PRISHO - a brand that all the girls are blushing and crushing for.

April Editor's note
April Editor's note

Editor's Meow | Astha Modi

Editor's Note for April 2018

I went without my phone for a week and this is what I learnt!
I went without my phone for a week and this is what I learnt!

Exclusives | Astha Modi

With the nature of my work and today's day and age, it seemed impossible. But I did it. I went without my phone for a week and I learnt 15 things.

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