Avama Jewellers has garnered a lot of appreciation for their art and extraordinary mastery in creating unforgettable bridal pieces; but above all the passionate devotion to ignite femininity. Hallmark Ornaments has come up with their first flagship store titled ' Avama Jewellers '. Avama is inspired by a woman's radiance which is why they offer one of a kind ornaments, that no other jeweler can match up to. 'Avama is derived from a Sanskrit word which means lower tier of the sky.' Taking a cue from its heavenly origins, the logo is based on the symbol of the evening star lit up by twilight colors, rose gold and brown.
A brainchild of Abhishek Kajaria; he is known for his design conception to sourcing and execution and this extravagant discipline stands out in the bridal market currently. From delicate floral landscapes to geometric Art Deco patterns and tribal motifs, inspirations for the label’s latest collection are varied and BlabberCat selects her favourite.
Kundan and rooted in the art of meenakari and created with a fresh aesthetic makes for the fairytale bridal set this season. Moving away from typical, traditional chokers that you see everywhere, the label’s aesthetic caters to a young audience focused on versatility of traditional jewellery, lending themselves useful beyond the wedding day, the design narrative veers towards culturally rich and traditional jewellery for brides on their wedding day.
The 22 carat gold bangle is handcrafted by traditional kundan artists, inspired by nature.
“All the choices the bride makes when choosing her jewellery should be done to accentuate her best features and not take away from her own beauty”
For modern brides who are steering towards minimalist and vintage pieces with traditional undertones for their pre-wedding functions. This neckpiece has been linked together using small, white, round diamonds lending the image of a fluid jewel. Completed with a long earring with solitare pan marque round and baquett in the chand bali concept. Neckpiece details in the next look.
Diamond with emerald in changable colour option with illusion and micro setting that gives a solitaire look made in Hong Kong and designed by Avama. Doing justice to brilliant cut diamonds and colourful gemstones this line features intricate craftsmanship and is sure to grab a connoisseur’s fancy.
The two finger ring that completes your hand and makes for a statement at any occasion. The diamonds used in this are marque and pear shaped. On the other hand is the solitaire bracelete with multiple diamonds shapes - pear, marque and round - giving a classic bracelete subtle twists.
A rare piece for its size of polki and diamonds makes it the show stopper piece. It captures an old-world charm along with the essence of modern wisdom. A treasure-trove for art lovers and connoisseurs, is the cornerstone of my philosophy. The cocktail ring and the bracelets are in polki and diamonds. Available as separates also.
Address Flagship store: Shop No - 208, 2nd Floor, Vardaan Market