Features

May 11, 2018 , By Astha Modi

#Runthestreet - A fashion campaign to unveil 'Azariya'

#Runthestreet - A fashion campaign to unveil 'Azariya'

#Runthestreet is where the influencers who count, take to the streets in trend-defining outfits. They don't discover, but run the best looks spotted outside the shows and stores. The overall trend might have been towards real clothes that are easy to throw on and a way of dialling runway fashion down to the everyday, and not forget about fun, colour and glamour this summer. BlabberCat collaborates with fashion house Azariya to celebrate individuality and style with a multitude of trends that are dying to be worn according to each unique personality. 

 

 

(L-R) Namrata Ganguly, blogger, in a peach gown with Slit by designer VASA by vandhana, Astha Modi Yellow off Shoulder & Skirt by SIHAA -The angel in you and Ushoshi Sengupta Miss India Universe in Light Green Floor length Anarkali with Duppata and Veil by Azariya and finally Aishwarya Jena, model wearing a Light green drape outfit by VASA by vandhana.

 

(On extreme right Suman Airish Barik, stylist, influencer and illustrator wearing Banarasi Kalidaar Lehenga by Azariya)

One of the strongest depiction of the series by our androgynous look to show how powerful the Banarasi is in itself and how our Indian traditional weaves have always been open to adaptation rather then rigidness of styling. Airish in this look opts for Mogra flowers in the form of a veil that represents Calcutta summer, turban to show a man's modesty during any occasion and a bare chest to stand out the skirt. 

 

Ushoshi on the other hand depicts power through a look of self assurance and confidence in what she wants. Her heavy anarkali is actually comfortable, layered and a sheen of bling that celebrates the Mughal empire era. 

Yes we did build up the courage to stand, not so tall but happy, with this diva who has set an example for many young girls to represent Indian beauty in a global platform.

 

(Blue Cape Dupatta with crop top and skirt - Designer: Azariya )

Namrata represents beauty with brains. Topping the world of paramedical and pharmacy, she is now set to conquer the world of fashion and blogging. The most calming colour has to be the colour of sky that produces a feeling of easy breathing and excitment at the same time.

 

(Green/Blue Crop Top with Cap Sleeve Skirt with Belt - Designer: SIHAA -The angel in you)

 

(Black Gown-One Shoulder Half Cape Gown with Hand Embriodery - Designer: Azariya) 

She fears noone, whereever she sits, it becomes her thrown. Queen of expression and woman of substance, Aishwarya Jena ready to walk, erm.... ride on the red carpet.

 

Styling tip of the story: We always believe that a particular colour doesn't suit us or contrary, that we must wear a particular colour because it's occasion appropriate or because that's what everyone is wearing these days. Try recognising the shade of the colour that suits you. Within every colour palate there are many shades darker and lighter that you have not identified. In this story, we gave Namrata a sky blue and Aishwarya a sea blue because each colour suited their skin tone better. Here are some details about the golden tone honey yellow outfit I chose as the ultimate summer wedding look for 2018.

 

Be comfortable in your own personality, wherever you are. Because "Every path I cross, every corner I turn, every street I walk on, BECOMES MY OWN RUNWAY."

AZARIYA opens for public on 12th May. 

related articles

Spring Lookbook by Saatvika
Spring Lookbook by Saatvika

BlabberCat unveils Saativka's Spring Collection by showcasing seven of her favourite looks.

Ritu Kumar Summer Saree
Ritu Kumar Summer Saree

BlabberCat's purrrrfect way to wear sarees like any other outfit for work and for fun. Ritu Kumar's new summer saree story talks traditions and narrates new twists and turns. We chose the same saree in two different colours and wore it in two completely different styles.

The Gujju Bong connection
The Gujju Bong connection

Ahmedabad always triggered the feeling of charm lingering in laze and a rush of scope screaming out to the world at the same time. During my travel story visit to the city, I collaborated with the most popular blogger of Ahmedabad.

The Dapper Chapter
The Dapper Chapter

Before the big mens fashion sale at Kalon; lets get styling tips from style influencer Sanjay Agarwal. Learn more about the designers coming to Kolkata for the first time straight off the fashion week runways.

Teach your son how to treat a lady
Teach your son how to treat a lady

I want to ask my male readers a question today… have you ever, as a kid, been told “don’t cry like a girl, you’re a brave boy”? As a father, how many times have you told your daughter to wear something more conservative but never told your son to not take any girl’s clothing as provocative?

Couturier Tarun Tahiliani all set to come to Kolkata
Couturier Tarun Tahiliani all set to come to Kolkata

BlabberCat selects her favourite looks right before the ace couturier Tarun Tahiliani comes to town. Choose and prepare so you don't have to get overwhelmed tomorrow and stare.

Big announcement by Bodh
Big announcement by Bodh

Bodh has created it's own niche by making comfortable stylish ethnic wear at it's flagship store right on Park Street. This festive season, it ventures further and brings forward more than a dozen hand-selected designers that compliment Bodh's brand ideology.

Verse presents 'the Bridal Story'
Verse presents 'the Bridal Story'

Verse presents a three-day event on 'The bridal Story' to mark their first anniversary. BlabberCat styles her two favourite looks before the event to help you shop better.

What does today's bridal stories say? | Kalighata
What does today's bridal stories say? | Kalighata

She's not made of sequins or gold, she's made of glistening heat and risen from the mud, and walks the beaten path on her own. Join her or walk past, but try pulling her back and she'll bury you in the same mud. A story of the Kalighata summer Bride.

PRISHO unveils their palate of pastels
PRISHO unveils their palate of pastels

BlabberCat's tea party for Prisho is nothing less than a visual dream. Scroll through the afternoon spent in royal-tea and imagine being there with us. We unveil PRISHO - a brand that all the girls are blushing and crushing for.

In conversation with gender neutral model Petr Nitka
In conversation with gender neutral model Petr Nitka

Just a couple of days to Lakme Fashion week and the entire fashion industry is celebrating diversity in beauty, talent and artistes. Without pausing the beat, BlabberCat chats up with Petr Nitka from Czech Republic, the first gender neutral model walking the much sacred runway.

Exclusive with Anjali Lama – the first transgender model for LFW
Exclusive with Anjali Lama – the first transgender model for LFW

For the first time in the history of Indian Fashion, Lakme Fashion Week will be launching a new face of empowerment – Anjali Lama – the first transgender model who has not only marked this day as a historic moment but also revolutionised the idea of beauty in this country.

Recreating 5 Kendall Jenner’s looks!
Recreating 5 Kendall Jenner’s looks!

Believe it or not supermodel Kendall Jenner is not always Balmain and Versace, sometimes, when not on duty, she’s H&M and Top Shop. BlabberCat pays a tribute to the world’s most popular supermodel re-creating 5 of her signature looks – Red carpet, runway, Film Festival, Vacation and magazine cover.

Label Maulshree Ruia - Unveiled
Label Maulshree Ruia - Unveiled

his festive season we witness the rise and shine of designer Maulshree Ruia headquartered in Kolkata. Unveiled by BlabberCat and model Saachi Bhasin.

Street Art – #wheretheartis
Street Art – #wheretheartis

Where the art is at The Space at 9/2, hosted Anahita Kayan

How did street food make it to the Bar menus?
How did street food make it to the Bar menus?

Traditional fine dining has adapted to the new age well-travelled workaholics all looking to unwind after work. An outing has always and will always be primarily focused on food but it no longer begins and ends with it.

Ashish N Soni – Concept Store
Ashish N Soni – Concept Store

Synonymous to sophistication and classic elegance, luxury fashion label Ashish N Soni launched his Concept Store in the capital on 29th April 2016, while announcing his association with Czech-based luxury lighting & glassware brand Sans Souci. The collaboration with the International luxury brand, Sans Souci, was also celebrated with the debut of a specially designed lighting installation that will adorn the Concept store. With this, the designer marked his foray in conceptual and space design.

Abhishek Gupta’s new Flagship store
Abhishek Gupta’s new Flagship store

Leading and trending fashion designer Abhishek Gupta unveiled his flagship store in the capital. The launch was celebrated with guests enjoying cocktails and canapés. Abhishek’s flagship store embodies his approach in creating signature styles that are contemporary yet deeply rooted in Indian craft. Painted in a deep charcoal tone with an overlay of gold foil detailing, geometric patterns in varying scale across mediums gives a modern and edgy vibe to the store.

Breaking #BeautyBarriers
Breaking #BeautyBarriers

Breaking #BeautyBarriers by BlabberCat, in association with Ommyra, is a social media campaign to break the stereotype of beauty.

Guess which global brand is now opening in Kolkata?
Guess which global brand is now opening in Kolkata?

Shoppers can now do a little jump because this news is going to make your day!

thoughts