Editor's Meow

July 1, 2017 , By Astha Modi

July 2017 Issue


How did six months into the new year get over so fast? Its already July!


Last month we connected deeper than ever before. We not only understood aesthetics while reading articles and looking at nice pictures, we also got to the crux of the brand philosophy. Our second big story was the unspoken stereotypes we are still struggling to fight. Now we know why people from all over the country come to Kolkata to shop for Indian wear. The diversity, authenticity and value worthy fashion you get here still has it’s own charm. 


We learnt how beauty lies in the eyes of the beholder and we continue that mood in our July issue. It’s high time we evolve our mentality along with our exposure. It’s important to feel uncomfortable, when it comes to learning; especially when it comes to design. We have travelled a lot but what have we got back with us or what have we unearthed. We discuss clothes all the time but we also decoded some stuff we don’t talk about. 


This month, we urge you to look deeper into someone’s social media post and not let the massy mentality trend. If you like and support an esteemed thought, you’ll encourage 10 others to do the same. Read with the intention of understanding and not replying. Watch out for our heritage property story and another big social media campaign. 


Lots of Meow


Lots Of Meow,

Astha Modi