enSoie, a premium international fashion label, marks its entry in India through Kolkata. Started in Zurich, enSoie became an iconic brand across the world and succeeded at the global market through their signature scarves, foulards, ceramics and jewellery. enSoie’s philosophy of fashion is reflected through decades of textile art that remains one-of-its-kind till today.
he showroom tells the story of this brand through the architect of Jan Wichers from Germany. But before we move further let us understand enSoie’s brand philosophy. Founded in Zurich in 1974, it grew into what it is today because of the then creative head and owner Monique Meier Leuthold whose aesthetic vision and love for iconic textiles and explorations in craftsmanship was treasured as unique. Today, the widely-loved Swiss brand is run Monique’s daughters, Eleonore, Sophie and Anna Meier. From Kolkata, Suren Joshi has been exclusively dealing with this brand for three decades and now promotor of enSoie Kolkata. BlabberCat met brother-sister duo Sudarshan and Radhika Joshi. Radhika showcases her own brand “Ornaete “at the store too.
(In the pic: Best-selling pendant outside India, for the stone inside has a strong natural fragrance) “Scarves are a big business abroad” said Radhika Joshi, owner at Ornate, wearing a batik kaftan. A special bloggers activity was also arranged. A corner of the boutique was allocated specially with a wide array of latest trends and the bloggers had to pick out their favourite look from the selected wardrobe and style it. Some chose the crop jackets with pleated skirt, some opted for maxis in solid colours or prints and some opted for simple dressing with big quirk bags and a scarf.
They also had a lot of handlooms from Murshidabad with a special line of men’s waistcoats