July 9, 2016 , By BlabberCat

FENDI celebrates 90 years in Rome

FENDI celebrates 90 years in Rome


Rome, 8 July 2016 – FENDI sealed once more its profound and long-lasting bond with Rome, choosing its hometown to celebrate the 90 years anniversary of the Maison.

The event started on 7 July late in the afternoon with a private cocktail at the San Luca Academy inside Palazzo Carpegna, an historical Roman Palazzo hosting an artists’ association founded in 1593, just a few steps away from the Trevi Fountain, where it was launched – as a worldwide  preview – the FENDI ROMA book. The book, conceived to celebrate 90 years of the Maison, its history, identity and the profound link with the city of Rome, has been presented in an exclusive set up inside the exhibition area where its photographic images were displayed as in an art gallery.


The celebration continued at the glorious Fontana di Trevi, for a never seen before fashion show with the Legends and Fairytales Haute Fourrure Collection, disegned Karl Lagerfeld, once more an example of the unique craftsmanship, daring creativity and expression of the excellence of the Roman Maison. The Trevi fountain’s water and play of lights fused with the catwalk rhythm giving life to an iconic Roman atmosphere. International Top models as Kendall Jenner and Bella Hadid walked down the transparent catwalk placed on water during sunset time as floating fairies.

The fashion show was followed a breath-taking dinner at Terrazza del Pincio in Villa Borghese, that hosts one of the most amazing landscape views of Rome. The guests walked through a corridor immersed in Karl Lagerfeld’s sketches since 1965, a special artwork called Gust of Wind conceived the internationally renowned designer Paul Cocksedge Studio. An unexpected and circular “FENDI  fountain” was constructed embracing the dinner venue to underline once again the profound and historic bond between FENDI and the roman fountains.

The dinner was followed a special performance Giorgio Moroder, an icon and live legend of the disco music, that has collaborated with the biggest stars on earth as Barbara Streisand, Freddy Mercury, Donna Summer and Daft Punk. He has an award winning record: 3 Academy Awards for the music of the famous movies Top Gun, Flashdance and Never Ending Story, 4 Grammy awards and 4 Golden Globes and more than 100 Gold and Platinun Records.

On 8 July, guests were invited to the preview of the exhibition FENDI ROMA – The Artisans of Dreams at Palazzo della Civiltà Italiana’s first floor, designated to host exhibitions open to the public throughout the year, followed a brunch on the terrace of the first floor of Palazzo della Civiltà Italiana. The exhibition, open to the public starting from 9 July, is conceived to celebrate the Maison’s unique craftsmanship and creativity, founding and distinctive elements of the luxury Roman House core values.

FENDI also presents the ultimate sublimation of the Peekaboo bag and the Selleria line with the exceptional PEEKABOO 90 YEARS, designed Silvia Venturini Fendi, a one-of-a-kind bag entirely made hand in only 60 pieces, created to celebrate the 90th anniversary of the Maison. With the most ancient techniques of the Roman master saddlers, the PEEKABOO 90 YEARS, is sold exclusively in the Palazzo FENDI boutique in Rome, starting from July 2016.

Special windows have been developed exclusively for the Palazzo FENDI boutique to  celebrate the 90 years of the Maison where special paper craft techniques are used to illustrate the story of the Maison, where suitcases become the cover of a giant books and paper miniatures, examples of fine craftsmanship, represent the five Fendi sisters, Karl Lagerfeld and Silvia Venturini Fendi.

FENDI, together with Karl Lagerfeld and Silvia Venturini Fendi, celebrated on this occasion, 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.

Monsieur Bernard Arnault with his son Alexandre also paid homage to FENDI and took part to the 90 anniversary with their presence.

Among the other most important celebrities that attended the event:

Kate Hudson, Actress

Gong Li, Chinese Actress

Bella Thorne, Actress and Singer

Lindsey Wixson, Model

Lottie Moss, Model and sister of Kate Moss

Amanda Harlech, Karl Lagerfeld’s Muse

Delfina Delettrez Fendi,  Jewels Designer and 4th generation of FENDI family

Elizabeth Von Guttman, Socialite

Fiona Scarry, Socialite

Alexia Niedzelski, Socialite

Maria Grazia Chiuri,




Pierpaolo Piccioli,




Chiara Ferragni,

Mira Duma, Influencer

Ginevra Elkann, Cinema Producer

3 FENDI sisters, Carla, Franca and Anna Fendi

Ira Furstemberg, Aristocratic /Socialite

Ornella Muti, Italian iconic actress

Kasia Smutniak, Italian actress

Sveva Alviti,  Italian actress

Charlotte Stockdale, Stylist

Joephine de la Baume, French actress, model and singer

Tiffany, Korean Acress

Leslie Han, Korean Actress

Alex de Betak, Bureau Betak’s founder

Sophia Sanchez de Betak, Fashion Consultant

Osanna Visconti di Modrone,  Aristocratic/Socialite and designer

Madina Visconti di Modrone, Aristocratic socialite and jewels designer

Sofia Odescalchi,  Aristocratic/Socialite

Edmée Nicolis di Robilant, Aristocratic/Socialite

Claudio Santamaria, Actor

Miriam Leone, Actress

Matilda De Angelis, Actress

Alessandro Borghi, Actor

Lorenzo Richelmy, Actor

Giorgio Pasotti, Actor

Alessandro Roja , Actor

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