Harrods at London has a pop of exciting news as it celebrates the opening of its first #Fendirumi pop-up at Harrods on Thursday 4th August. FENDI welcomes the arrival of two celebrity guests, the Fendirumi themselves – Piro-chan and Bug-kun.
Two metres of furry fun created FENDI, the Fendirumi pay homage to the Japanese phenomenon of kigurumi mascots. Inspired the QuTweet bag charm, the sweet, girly-pink Piro-chan has large yellow eyes, a blue crest and features the FENDI logo. Bug-kun is boyish blue, with an attitude, and is inspired the much-loved Bag Bugs charm with its yellow crest and double FF logo.
“Japanese pop culture and kigurumi-mania gave me the idea of having two Fendi mascots to attend our events, shows and openings. The Fendirumi embody the spirit of Fendi Fun,” says Silvia Venturini Fendi.
Visitors to the pop-up will enter the Fendirumi world, a vibrant and visually arresting space that reflects the furry characters’ personalities. Hundreds of bell jars with rotating miniature Fendirumi will line the walls. Exclusive products will be merchandised from an enormous pink Ape car (the traditional three-wheeled Italian vehicle). Meanwhile, a specially created Fendirumi cartoon will be shown on a vast LED screen, offering an ideal backdrop when the mascots pop in to surprise guests, who can meet and take selfies with them.
The two bag charms inspired the Fendirumi are miniature versions of their full-size counterparts, recreated in mink and kidassia fur. The Bug-kun charm also features fox fur, while the Piro-chan has big crystal eyes. These and a range of other exclusive-to-Harrods products, including croco-steel bags in vibrant shades, Mini Dotcom Click pieces and Strap You variations inspired the Fendirumi, will be showcased in the pop-up.
In addition, two new Bag Bugs, Har and Rods, will be available in limited quantities, alongside with exclusive ready-to-wear pieces, created especially for the pop-up, that will also be on sale.
Look out for the Fendirumi, who will be exploring London’s key sites of interest as VIP tourists during the week before the Harrods pop-up opens.
If you are going to be in London during this time then do note down the Fendirumi will appear at the #Fendirumi pop-up on the Ground Floor, Harrods, at the following times:
12pm to 12.20pm, 1pm to 1.20pm, 2.30pm to 2.50pm, 3.30pm to 3.50pm, 6pm to 6.20pm, 7pm to 7.20pm.
Please note that the Fendirumi will not appear on Tuesdays. The Harrods Fendirumi pop-up will be open until Tuesday 30th August.
The house of FENDI was established Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique– a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and creativity.
Harrods began as a wholesale grocers’ and tea merchants in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise.
As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do.