Monday morning blues were a thing of the past on 28th March, 2016, as shoppers in the city descended at Taj Bengal for Fireflies, a fashion and lifestyle exhibition, online media partner BlabberCat. Catering to the needs of all age groups it was a highly successful event that was attended the who’s who of Kolkata. With every aspect of shopping being taken into consideration, shoppers were taken aback the huge variety of clothes, home accessories, gifting articles, footwear…..the list is endless. With a bicycle wheel themed decor being chosen for the day, it was nothing less than spectacular!
(Read all about Fireflies HERE)
(Dressy Owl black Peplum with Chidkau pipes and stones in Habu Tai, Rs 8,000)
There were brands such as De-Belle and Shruti Sanga, retailing apparels especially made for the party goers during this time of the year. While Shruti’s designs have been inspired from the flowers of the Mughal era and focusses on soft looks and a good fall, sombre indo-western silhouettes from De-Belle were all about clean cuts and hassle free detailing. Doodlage, a Delhi based brand, was promoting eco-friendly designs. Running on a zero-waste policy, it sources it’s materials from ‘industrial surpluses’ from garment factories and export houses to attract it’s environmental conscious buyers.
Krimson, had some funky clutch bags on display for the bag enthusiasts. There were amazing clutches with bright colours, detailed embroidery and personalized locks on each of them. An affordable price range of INR 1000 to INR 2000, ensured that it witnessed a good footfall at Fireflies. To push up the glamour quotient, Rough Luxe, was there with lightweight jewellery pieces that included big earrings and chunky rings, hand harnesses and maang tikkas. Their products were extremely lightweight, colourful and designed with semi-precious stones such as Onex, Bruzy and Mother of Pearls in all shapes and sizes.
(Pink Pastures: Gift platters, contemporary invites, milestone celebrations all ranging from Rs 1,000-5,000 included this tea party platter with tea bags attached all for Rs 1,300.)
Customers were left spoilt for choice when it came to gifting their loved ones. Owned Sneha and Benu Jhunjhunwala, Tokens Of Love had a wide variety of (quirky) printed lap trays, personalized name plates, tissue holders, boxes and printed wooden articles; you name it, they had it. An attractive price range was their USP and funky bottles to be used as jars was a hot favourite. Amita Mittal at Finefingrs, had custom made photo frames, accessory boxes and other showpieces on sale. Made with imported paper clay which is non toxic and environmental friendly, Amita ensures that there is only one design made per person.
Grains had gorgeous silverware with the bar set being a favourite with the shoppers.
Photography: Darshana Banthia
Text: Samreen Akhter
Lookbook design: Sheejal Maskara