Do you remember the gripping videos that narrated an entire love story in a three minute song? I clearly remember the thrill these albums would stir in my heart while I was growing up and suddenly they became a distant memory. One gorgeous star, who was at one point, influencing most of the teenage girls watching music channels, was the country’s most popular VJ Sophie Choudhry. And when after all these years when the news broke about Sophie releasing a new album, the social media was bound to have a grand response. Actor Varun Dhawan unveiled the album cover and the entire industry is showing support for Sophie Choudry’s new album ‘Sajan Main Nachungi’.
What happened to the entire concept of album songs and pop singers and all those romantic videos?
The reason why album songs disappeared because, according to me, at one point they were more popular than film songs. Independent albums artistes started garnering so much popularity that the Hindi film industry started feeling insecure and that time these artistes were roped in to sing for Bollywood. During this transition the albums couldn’t manage to stand on their own feet and faded into thin air. Now if you look at film songs, they are more like pop songs because the music directors also know that’s what is going to work. Another significant reason behind the disappearance of album songs were not many album makers were good singers; they just remixed old songs and got pretty faces for the visuals. Viewers got bored of the frivolous efforts in making albums.
Does the pop scene have a good future in India?
It’s very sad it doesn’t have already. For a while it’s been filmy music or indie-music and there’s a huge popular culture and we need to make music for that. The singles culture is back and that makes me very happy because there is a crazy pop scene here. I would love to see videos with singers instead of Bollywood stars.
How do you do it all?
You’ll always see me singing and performing in my videos because I’m a part of a pop diva culture. I’ve always connected with the word ‘performer’ very much a singer performer, someone who is stylish fun and yet someone everyone can relate to. I hate being disconnected with the viewers.
Who do you love watching on screen?
Jennifer Lopez and Beyonce because they are all-rounders. In fact I was really lucky to watch them live since recently J LO performed for a bff’s wedding and I’ve flown to London to watch Beyonce live. Quite the fan girl moment I had.
Any Indian artiste you would like to collaborate with?
Oh Badshah for sure. We both have this RNB vibe so that would be an interesting collaboration.
What is ‘Sajan Main Nachungi about’?
When I was thinking of this song I had a vision of a bridal song since the wedding season is coming. This song is for the bride’s friends and sisters dancing at Mehendi. It’s celebrating bachelorette and girly fun.
What were some of the challenges you faced?
Coming up with new product is challenging. The budget is not like filmy songs at all, not in terms of production though because I think ours is better than most film songs but more in terms of marketing etc. Many TV channels don’t support non-filmy songs. It’s a lot harder to break the clutter and just be seen.
We asked social media to ask you a question or even share their problems. Since you’ve always come across as a non-controversial person with integrity, many girls want to know how to deal with mean people on social media? And the most popular problem girls face is negativity mostly the question ‘why are you so dressed up’ other women?
Triggering curiosity is important but only with integrity and not very desperately. Social media trolls are meant to be ignored because if we react to them their purpose is fulfilled. And to answer the second question, let me tell you; when I came from London I would face this question all the time; oh why so dressed, where are you going and whom you dressing up for? Just remember they are asking you that to make you question your self when the truth is, at that time they are doubting themselves. So feel bad for them and bless their souls.
Nowadays everyone wants to be good at everything, look nice, be nice and work well. How do you suggest one can do that?
Im so glad that girls in India have truly woken up recently and started experimenting with style, looks and even thoughts. When I came to Mumbai for the first time from London I got a culture shock because everyone preferred staying in their comfort zones. For me clothes is a celebration of who you are. It’s not a chore, it’s an extension of your personality. My only tip will be, look like yourself and not anyone else and tell the world who you are.