Designers Kanav Sood & Ashima Kumar curate a customised shopping experience for the fashion lovers who like their picks exquisite and definite. Show Shaa is a premium design house that caters to the demand of distinguish aesthetics of a design centric shopper. They design and curate lifestyle products that are timeless and hand-crafted jewellery besides their popular chic and glamorous apparel range. BlabberCat spoke to Kanav Sood and got an insight into their shining ba– Show Shaa.
Describe your designs in three words.
Minimal, intrigue and eclectic.
What made you choose this profession?
Not belonging to the fashion background at all, my keen interest in fun home accessories and my partner’s keen interest in women’s fashion made us create Show Shaa. Also, hanging out with a lot of fashion people, including my brother arose my keen interest in this industry.
What is your brand’s signature style?
Simplicity and hand made with love.
What are your expansion plans for the near future?
Just to make as many people happy as possible with our gorgeous products.
Tell us something about what inspires you.
Show Shaa is an interesting name. What is the story behind it?
Show Shaa is a beloved name. It stands for Show off in Punjabi. The label is started focusing on the North Punjabi culture in Delhi. We believe that a “lil bit of Show Shaa in his/her life” is much needed in everyone’s life.
Based out of New Delhi, Show Shaa regularly participates in exhibitions and pop ups around the country. Follow them on social media to know where they’re headed next. We especially recommend their new collection Sakura – double button summer coat and print on print pants (cover pic), from their latest collection.