Her bride is not the coy girl who sits and says only what she’s expected to say … her outfit doesn’t drape around a woman whose personality is overshadowed embroidery… “My design highlights her charm and expresses her natural grace through subtle drapes.” Said Jyoti Sachdev.
As we sashayed around the new store, at 1C Shivangan Building, 53/1/2 Hazra Road, Kolkata-19, we felt as if we knew Jyoti even before meeting her. Visually interesting but calming at the same time. We did see bursts of colour once in a while to keep our colourful traditions in mind. But that’s where Jyoti offers her personal take on colour trends. Clad in a beige semi-formal top with dark coloured denims and hair tied in a messy artistic bun, she knows how to accept the market demand and touch it with high-end fashion.
A thread of accessibility runs across the brand line, understandably for the high-colour, drape-crazy, festival-friendly and though she gives it a longer leash, the craft-intense kurtas as well. She loves the use of natural fabrics like mulls, silk, muslin and khadis to make the garments breathy and comfortable-wear. “Craft comes at a price and we pay our artisans well. I don’t intentionally make bridal wear, every garment simply has to be aspirational, but even there, I’m being told I’m affordable luxury, “It’s very important for me to suss out what they like so I can keep my pricing sharp and trends unpredictable,” she smiles her charming best.
What BlabberCat loved:
The experience of shopping there has been packed with memories and tiny details of happiness. The massive spread of ash and cloudy colours, sequins, bling and even subtle glamour in ivories have given us many ideas for this festive season. We especially loved the floor-length kurtas with capes as a substitute for dupattas. We also loved the evening gown collection – a play with dark colours in the most festive way possible. Her passion for the way various fabrics and textures enhance human silhouettes, make her think out-of-the-box and create stylistically different fantasies in her garment. Her ensembles are more for a woman who knows her mind and isn’t hesitant to experiment with her look..
Jyoti Sachdev Iyer is a name that immortalizes glamour and timeless style. After getting her degree from NIFT, Delhi in 1998, she stepped into the Indian Fashion Industry with a fashion studio of her own in Delhi. Then moved to Bangalore to explore and expand her fashion footsteps. Early in her career itself, she got the opportunity to enhance her fashion and design sensibility with the best of couturiers worldwide. She went on to work with prestigious International Design Houses like Fendi, La-Perla and Kenzo and came back with rich experience and a handful of learning.
The USP of the brand is its ability to mesh western and Indian silhouettes, prints and design catering to various tastes. The brand that has become a part of the luxury lexicon continues innovating drawing inspiration from different cultures yet maintaining the quintessential ethnic-oriental look and feel. Artistic innovation and reviving art and craft have always been the main principle of the brand, Jyoti Sachdev Iyer. The designer has combined Aboriginal Art with Indian Fashion in her previous collection. Also, she is been trying to revive Indian Tribal Art imbibing them in her garments in the form of hand work.
She has done various stand-alone shows in India as well as oversees. Also, in 2007, the designer has been an eminent part of a trunk show which was inspired the famous architectural splendour La Sagrada Familia Gaudi in Barcelona. Jyoti, as a designer has also worked for hospitality uniform designing for some of the prestigious hospitality bands. Jyoti’s creations from prêt to couture, traditional to contemporary, classic to avant-garde and desi to global have made her a celebrity designer today.
Currently, the designer is running fashion studios in Bangalore and Kolkata. Jyoti as a designer is here for the long haul and is to showcase the very best of creativity and craftsmanship to India Fashion Industry.