October 14, 2015 , By BlabberCat
The diffusion range of traditional embroidery and fabrics for today’s multi-faceted woman has been broken into five categories: Vintage, Glam, Traditional, Bohemian and Sculpt. The clothes have zardozi details, floral embellishments and embroidery. The designer also uses Indian temple motifs. BlabberCat unveils, for the first time, Mesmerise who marked their foothold in the ethnic wear boutiques being the most hot-selling during festive season.
It is vibrant and features orchid blues, greens, reds and even saffron. Chanderi weaving, Kota fabrics, Varanasi zari work and bandhani printing adorn the racks of their boutique at The Enclave, 17/1F Alipore Road, Kolkata 700027. They are credited for coming up with a Modern Mughal and Anarkali look through their new collection. Their signature still lies in cotton, muslin, block-printed, adda work and in-house potlis.
Based on the designer’s vision each collection includes modern designs that illustrate a fresh narrative of the rich vocabulary of traditional Indian design and craft, which is synonymous with beauty, elegance and excellence.
BlabberCat’s top five favourites for Diwali!
1) Double layered gown in elaborate yet delicate combinations.
2) The Green Jacket Dress – From the modern Mughal look, this raw silk jacket shapes and defines a lot of character in one simple piece. The colour of water and nature strikes from the red and oranges, and is sure to leave your traces wherever you go.
3) Anarkali, in three overarching shades of red, white and purple, came together with a beautiful embroidered yoke to add serenity amidst all the celebrations. Among all your looks, this one will surely standout.
4) Pink and white motif long chiffon jacket with a dressy and feminine fall of the easy-to-wear chic floor-length kurta.
5) Heavy back in burnt and rustic orange kurta with a crushed cotton skirt, was an ensemble of personality, simplicity and Goddess like persona with the thick cotton fabric that embraces the body in its own character.
About Mesmerise: Started Madhu Goenka and Sudha Dalmiya a decade back, their purpose and vision was far from what it is today. Sudha being a design graduate from NID was always highly appreciated for her sense in design and along with her best friend and business partner Madhu, they took part in their first big exhibition – Parampara in ITC where they just made 10 sarees to see the response. This passing thought changed their lives after.
In 2007, they announced their brand Masudha – a culmination of not only their names but their two completely different skills. The following six years lead them to a lot more appreciation, hot-selling signature pieces and loyal customers. And now with their third partner, Nidhi Rajgarhia, Mesmerise will have a wider collection of modern capes, gowns, maxi skirts and lighter range kurtas from Rs 1400-3000.
To contact Mesmerise:
Tel: +913324493727
Mob: +919830036115
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