The big fashion moments are usually an image, a colour or a silhouette that is powerful and striking, that captivates our attention and remains as an experience. It’s been a while since a plain coat and dress generated a jaw-dropping reaction in couture. At other times, we are drawn to the work of a designer our subconscious and it is less easy to define exactly garments which aren’t about first impressions alone.
Fashion Designer KhushiZ who has already set a trend in the fashion world working with Salman Khan and Arbaaz Khan and her Underwater Life Collection for Wills Lifestyle Fashion Week has created a sensation. Now KhushiZ is going to set a new trend in Mumbai with her latest Label which is called No|BS. Culling the essence of No Bullshit-stylishly funky and marrying it with a corporate & couture sensibility, for Men’s suits and women’s evening wear gown. KhushiZ has a deeper, less obvious take on this new suits. KhushiZ used her old noggin to create a collection for her very first involving the fine hands of couture, and it got everyone talking and thinking.
“With their unique subtext of delicate details, simple harmonies, and rich textural formats, the brand has come to epitomize refinement and luxury in fashion. While keeping the handwriting essentially subtle with monochromatic tones, the language is most definitely contemporary and silhouette centric,” said KhushiZ.