There’s this heady rush a shopaholic gets when they hear the name of H&M – the gigantic fast-fashion label. ‘It’s fashion’s true love’ some say, ‘it’s not a rip off’ others say but most importantly when you walk in an H&M store you can shop till you drop and end up revamping your wardrobe with style and look high profile.
H&M celebrated the grand opening of its 4000th store across 61 countries at DLF Mall of India, today. Over 500 fashion lovers queued up early in the morning to be the first to shop the latest collections and celebrate with renowned actor Parineeti Chopra. The first 10 fashionistas in line also received H&M gift cards worth Rs 4,000 from the vivacious celebrity. “I’ve always liked H&M’s exciting and affordable fashion- there is plenty of inspiration in store to create your personal style.” said Parineeti Chopra.
In their most recent collection, they have been using sustainable materials, embroidery from recycled sources and a lot more variety in their cuts. “This is truly a landmark moment for H&M, to have the 4,000th store launch in India, the biggest flagship that the country has seen yet, at a fantastic location. We are determined to bring a unique fashion experience with every store opening and are confident that our customers will enjoy shopping at H&M in DLF Mall of India,” Janne Einola, Country Manager, H&M.
Kick starting the launch day were DJ spin offs and exciting giveaways for those in queue. The energy took to another level when fashion lovers spotted Parineeti Chopra joining in the celebrations. Having queued up almost a day prior to the launch, the first 10 customers in line received an H&M gift card worth Rs. 4000 each from the actor, while the next 200 fashionistas in line received a limited edition H&M goodie bag and a gift card valued at Rs. 500. Country Manager Janne Einola, Area Manager Mikko Alatalo and Store Manager Varun Pratap Singh, cut the red ribbon to welcome customers in the new store. Spread over 37,000 sq. ft, the new location has 4 floors, with each floor dedicated to apparel and accessories for ladies, men, teenagers and children respectively. The flagship will also feature sections for lingerie, H&M Sport, H&M Mama for expecting mothers and a plus size collection, H&M+.