The modern demand for traditional grandeur is on the rise and this specially throws light upon saree becoming a daily wear option instead of limiting it to occasions. The sari is unstructured and untamed, yet it is the most sensuous garment. Each region of India narrates a different dialect of aesthetic and design. But this collection is an aesthetic fusion of structured, well-silhouetted blouses that add glamour to a sari. The Ritu Kumar sarees is a part of the natural range which is the result of ongoing efforts to create fashion that is sustainable and quality driven. It is made with the finest natural fibres that are light-weight & soft on your skin. This garment signifies focus, expertise & quality clothing that you will outlive not outgrow.Photographer: Abby Abdullah
The brand is experimenting with fibres other than tussar & silk which are a part of our traditional repertoire. This adds to the interest as it can improve the drape of the sarees, also the additional yarns give more texture with elements like banana, soy bean, linen yarns added to the saris. For the first one we attempted an androgynous look which works as it’s a refreshing diversion from the obvious exploitation and representation of the female body. We styled the shades of blush with comfortable shoes and dhoti pants to show the scope of movement and comfort. This look over a regular summer dress this season, any day.
The saree patterns carry the Ritu Kumar hand writing in their detailed printing which reflects the line, with prints like phulkaris, woven effects, florals and checks. This palette adds the vintage look & feel to the saris which the brand is known for with their revival interest. This look is about summer weddings and featured a gorgeous, soft peach and gold Ritu Kumar creation.
They are very versatile, can be worn for work and for a formal day occasion depending on the kind of jewellery one wears. The colours range from Indigos, vegetable peachy pinks and greens, bright jewels, spice colours, and a stunning black and ecru.
Why Banana & Soy:
Banana and Soy are cellulosic fibres, they are light and breathable, the way the fabrics are woven, the drape is beautiful. They have a self-jacquard like pattern which makes the surface more interesting. It’s easy to wear and fluid on the body. Use of these fibres enables the fabric to fall in a more rustic fashion thereby giving the saree an old-world charm. This line is an experiment to add other yarns other than our tradition Bhagalpuri & mulberry silk which we use often in our sarees.