What's Local

August 3, 2016 , By BlabberCat

Simaaya’s formidable story and a monsoon memory…

Simaaya’s formidable story and a monsoon memory…

The flagship store at Elgin Road, represents the entire ethnic world in a very glamorous way. A contrast to the grey and blue teary skies, we tell you a romantic tale of the sari. Let us picture the song Desi girl and Priyanka revolutionising the party sari concept. On the other hand we see our grandmother being so comfortable in her cotton sarees that they can sleep in them not even requiring pyjamas. So we have selected three age-less designs that are the ‘it’ pieces this Monsoon.

Fashion can be an intimidating world with new trends and new fads everyday, creating pressure on consumers to cope with the dressing up dilemma. As a brand Simaaya has always been known to keep their customers secure helping them find an identity that is very close to who they are. As a blogger and specialist in the field of fashion and culture, I encourage people to create their own benchmarks of luxury and intellectual property. Through the world of social media and cookie-cutter fashion we have moved away from what India stands for, which is; refinement, art, craft, sensitivity, culture, education, religion and spirituality. BlabberCat selects three looks, in-sync with the monsoon season and represents the modern girl with traditional values, that pretty much sums up a young woman today; especially, an average shopper walking in Simaaya right before the festive season or even her own big day.

Photographer and visual artist: Harshika Sethi Tantia

1. A vintage garden 

A little pink and a little blue, a little net and a little pearl. Bloom and blush was this sari’s lush.

Florals are trending big for a while and one cannot have enough in their wardrobe. Pastel shades are not just feminine, they add versatility in terms of occasion wear and opens all boundaries of day and night wear. A transparent bottom teases the approaching with modern modesty.

2. The jungle gypsy

Its her, who’s dance brings the rain, it’s her, who’s fearless eyes can move mountains, it’s her, who’s beauty is as powerful as any terrain.

With power comes great responsibility and this stands true in every way when it comes to wearing a sari of this opulent simplicity. The most beautiful colour of the year, ocean green, is a favourite among Indian wear. Intricate gold embroidery in a semi-stiff pattern defines structure and feminine sensuality.

3. Mirror mirror on the water

Clear, impossible to grasp, an element of life and earth, she’s water, she’s rain, she’s the ocean she decides the season and our existence’s reason.

Every occasion is not red, every girl is not pink. It’s the time for 50 shades of white. This saree being the coldest tone in white resulting in a bluish tinge with heavy floral and leaf work, is a timeless piece for formal occasions.  The same tone border, tulips and daisies are the key design elements to look out for.

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