For the last few months, media, fashionistas, musicians, food entrepreneurs, architects, artists; rather the cream of the creative field has been involved with The India Story 2016. It’s not only a significant moment for Calcutta but this time will be remembered in the future whenever the good times of fashion will be spoken off. Fashion has become accessible and a realistic approach is given to art where people are buying what they are seeing on the runway and celebrating life with food from all over the country and music for every mood. The second edition of The India Story was more gathered and branched systematically than the first edition and the story of India narrated this time was more contemporary but rooted. These 4 days have spread good vibes only …nation wide.
The opening fashion show introduced celebrated designers such as Dev r Nil, Eshani Jayswal, Nee and Oink, Kora etc and a separate segment for award winning designer Rahul Mishra. A ‘U’ shaped runway with fashion and design enthusiasts starring in front rows and live music Karthick Iyer & Group facing the runway head was a fashion fantasy come true. We were pleasantly surprised the twist on winter wear and bandhej Rahul Mishra, the long white trail Eshani Jayswal that is going to trend big time this party season and the debut collection Ishana, which was the biggest crowd puller at the ‘What’s Next’ section. The most attractive stall however was ‘June’ – hand-weaved jewellery, mirrors, fabric jewellery and gigantic bespoke accessory brand. The best-seller in the art section downstairs was Radhika Agarwala who made pieces the youth could relate to.
What we observed: Comfortable shoes and no red pouts this time! Shopping was very different from what Calcutta market is used to. And a lot of young people bought art for their home and work place.
Day 2 was TISDA – The India Story Design Awards that acknowledged innovative design in various categories esteemed jury members:
And the winners are
Furniture & Lighting: Space Tale for ‘Mola’
Packaging Design: Hector Beverages for Paper Boat
Jewellery & Accessory: Brandless for ‘The English Breakfast’
Installation Art: Riddhi Jain for ‘Life at Aranya: A Series of Four Textile Art’
Mixed Media & Graphics: Karnani FnB Specialities LLP for ‘The GRID: Cafe Brewery Kitchen’
Publication Design: Tara Books
Textile Practices: Isha Pimpalkhare for ‘Unsheltered’
Fashion: Mrinalini Gupta for ‘Mrinalini’
Interior Architecture: Ashiesh Shah for ‘A Penthouse in South Bombay’
Exterior Architecture: S+PS Architects for ‘Collage House’
Public Space Architecture: Square Consultancy Services for ‘The Steel Symphony: Architect’s muse with Durga Puja Pavilion
TISDA is honoured to present the Hall of Fame Award to eminent artist and curator of Kochi-Muziris Biennale, Bose Krishnamachari.
The Award ceremony took place at Swabhumi on the evening of 21 October. The ceremony was hosted artist, actor, anchor Lekha Washington.