One of the highlights of December, other than preparing for the holidays and drinking hot chocolate with marshmallows, is the arrival of the Pantone colour of the year. ‘Ultra Violet’ is the colour of 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Last year we saw the consumers inclining towards nature and thus celebrated 'Greenery' Pantone's colour of 2017.
How to combine?
The key is to let this deep true purple be the dominant shade in your outfit. To stand out, try a flash of it with fitted midi dress or in a structured silhouette, like a boxy top worn with a neutral pencil skirt. The hue is especially electric on black. If you’re up for a challenge, mix it with a shot of sharp blue or lively melon to give it a transitional season vibe.
Look at some celebs nailing it before we could.
Purple is an important tone in beauty. Ultra violet provides a bolder and more sophisticated alternative to pink and blue – it can look striking on the eyes, nails and lips delivering a tougher attitude. It is also gaining mainstream appeal amongst younger consumers – for instance we have seen the emergence of purple hair popping up on the street – and brands offering purple lipstick colours on the high-street. The colour Ultra violet also evokes a spiritual feel, which fits in line with the current holistic beauty wellness trend, which we will see continuing into 2018.
flaunting the Ultra violet lifestyle:
(Hermez Kelly Cut)
(iphone X silicone cover)
"People are mundone–frustrated with being stuck in mundane issues—and want moments of full fantasy. Ultra Violet expresses this mood perfectly"