Whether you’re brunching, shopping, friend-zoning, crushing, mothering, club-hopping or rule-breaking; Urban Pataka has the perfect look to bloom any given day. Dare to flash your shoulders, your abs or your décolletage? This is the season to embrace exposure and make it your own. It’s summer time; it’s time to come undone in spectacular style: audacious cutaways and intriguing peepholes pays to keep an eye on the detail. Ethnic drenched fabrics were seen cut into co’ords, crop tops, shirt dress, summer blazers, jumpsuits, dhoti skirts and even western lehengas.
BlabberCat prowled the store to see what’s fishy. And caught sight of the throaway prices –
Dresses between Rs 3000-3500 and maxis- Rs 4000, Blazers – Rs 1500, Skirts and crop top set – Rs 4000 and Lehengas – Rs 8000.
Ritika Bagree and Nupur Darolia – two friends from Calcutta sat each day talking fashion and after a thousand cups of coffee they realised their obsession with their favourite topic of discussion. And especially the city’s fashion situation. Their purpose was to make fashion affordable, to break the stereotype dressing in most Calcutta women and to incorporate the ‘pataka’ factor on an average day.
Address: 162/A/176 Lake Gardens, opposite Milan Sangha Badminton ground.